Weekly posts about web hosting and the web hosting industry. With HostDime updates and announcements.
“Color is my day-long obsession, joy and torment.” – Claude Monet
For many companies, creating a website is the first opportunity to lock in a branding scheme for all marketing endeavors. Whether you are using a pre-existing template or creating a website from scratch, it is important to consider what colors you will use to convey your message.
Last week, you were just going along planning the same old Search Engine Optimization (SEO) game, making sure your website was optimized so that search engines would rank it highly in search results. You were making sure you had a good keyword density and high quality backlinks. Then, Google comes along and throws you a curveball, Search plus Your World. Google updated Google Search by adding a deeper integration of Google+ into search results including suggesting “People and Pages on Google+” to add to your Google+ circles based on your search query. In one fell swoop, Google has completely changed SEO.
In February 2004, Facebook started off as a networking website for the collegiate set. With over 800 million active users, Facebook is now one of the largest websites on the planet. This isn’t just any site…it’s one where people share, laugh, shop and brag. It’s everyone connecting with their neighbors, their friends and even the random guy from high school.
If the recent retraction of debit card fees by major banks has taught us anything, it’s that in the age of social media and internet communication, the customer is king. Years ago, businesses used to calculate that dissatisfied customers would tell 10 others about their experience, while satisfied customers would tell only three. With the power and reach of social networks such as Twitter, that number has skyrocketed on both sides. After these debit fees were enacted, a flurry of negative comments flooded Twitter. The hue and cry was so loud, banks backed off and rescinded the fee.
We’ve all been speculating about Google+ Brand Pages and what they might look like since Google+ first launched months ago. Well, the wait is over. They have arrived! You can now create a Google+ Page for your own company. But before you get started there are six things about Google+ for business that you must know so that you can make sure you do it right. You don’t want to make a mistake with your first chance at grabbing a space on this new, fast growing social media network.
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